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Costa Coffee


  • To create brand visibility with emphasis on consumer centric communication
  • To create a customer engagement platform for organizing different events such as Costa Laughaccino-King of Comedy, Rhythm & Brew, Costa Conversation, Books & Bean etc.
  • HOW?

  • Press roundtables with the spokesperson with leading financials and dailies.
  • Seeded corporate stories, industry stories, F&B promotions, profiling – brand and top management, new store openings/geographical expansion/entry into new markets
  • Curated special properties for Fridays and organized events – Costa Laughaccino with stand-up comedians like Neeti Palta, Sanjay Rajoura, Tanmay Bhat, Anuvab Pal and ‘Rhythm&Brew’ where singers like Rabi Shergill, Indian Idols Juniors, Indus Creed etc. have performed.

    Established Costa Coffee seen as an industry leader in its space with rise in footfalls across outlets and visibility in media

    “Cumulus PR not only works for you but it really WORKS FOR YOU. Their concept ideation & execution has always been classy & they have a gifted sense of creativity. The agency really involves itself to understand & then deliver on the Business needs.”

    Anuraag Trehan COO, Swensen’s India

    “Cumulus has been our PR partner since our inception in India and have been instrumental in helping Costa build a strong & vibrant brand in the country. Their passion & involvement has helped create strong PR platforms around Laughter, Books & Music resonating with the interest and needs of our customers.”

    Santhosh Unni CEO, Costa Coffee India

    “As Lakshya’s PR partner Cumulus has developed an understanding of the balance that needs to be struck between our business needs and the constraints on sharing with the media. The commitment and involvement of the Cumulus team is commendable and will go a long way in helping us create visibility in this nascent industry.”

    Manvendra Shukul Lakshya

    “Managing our communication objectives for promoting Hong Kong as a facilitator for international trade and investments and highlighting HKTDC’s trade fairs and services, Cumulus has played a commendable role through various media activations in India.”

    Rajesh Bhagat Consultant, South Asia, HKTDC (Hong Kong Trade Development Council)