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Galito’s

WHAT?

Spread the word on newly launched South African restaurant chain Galito’s in Chennai and help create buzz amongst foodies in the city

HOW?

  • Strategically organized exclusive interaction of the spokesperson with key publications at the launch to highlight the brand.
  • A research of the target audience in Chennai helped identify key food influencers to host for ensuring positive reviews reflecting on Zomato and other social platforms. Digital and print media was identified as preferred communication mode
  • RESULT

    We gathered coverage in leading publications – print and online, reached target audiences through key food influencers/food critics.
    SHARE

    “Cumulus PR not only works for you but it really WORKS FOR YOU. Their concept ideation & execution has always been classy & they have a gifted sense of creativity. The agency really involves itself to understand & then deliver on the Business needs.”

    Anuraag Trehan COO, Swensen’s India

    “Cumulus has been our PR partner since our inception in India and have been instrumental in helping Costa build a strong & vibrant brand in the country. Their passion & involvement has helped create strong PR platforms around Laughter, Books & Music resonating with the interest and needs of our customers.”

    Santhosh Unni CEO, Costa Coffee India

    “As Lakshya’s PR partner Cumulus has developed an understanding of the balance that needs to be struck between our business needs and the constraints on sharing with the media. The commitment and involvement of the Cumulus team is commendable and will go a long way in helping us create visibility in this nascent industry.”

    Manvendra Shukul Lakshya

    “Managing our communication objectives for promoting Hong Kong as a facilitator for international trade and investments and highlighting HKTDC’s trade fairs and services, Cumulus has played a commendable role through various media activations in India.”

    Rajesh Bhagat Consultant, South Asia, HKTDC (Hong Kong Trade Development Council)