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India Pulses and Grains Association


  • Positioning of IPGA as an apex body of India’s pulses and grains industry and a trade leader in the space
  • Outreach to Ministry of Agriculture with recommendations on removal of stock limits on pulses, export ban on pulses & extension of Methyl Bromide Fumigation compliance deadline
  • Position the importers in a positive manner
  • HOW?

  • Strategically targeted key media from print, online and broadcast, across India to introduce IPGA and reinforce its objective
  • Sent representations and letters on behalf of IPGA to GoI and ministry of Agriculture constantly to keep the pressure

  • Media was sensitized towards the cause of the association and began incorporating the IPGA’s point of view in almost all Agri-based stories related
  • Exports ban on pulses was removed, deadline of MBR fumigation exemption was extended and stock limits removed

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