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  • To position Lakshya as India’s no.1 game art creator by constant visibility in the media
  • To create conversations about careers in game development so as to attract the right talent
  • HOW?

  • Strategically leveraged media to create chatter for Lakshya by profiling of Lakshya and spokespeople, conversations
  • about gaming as a career and by participating in industry stories
  • Leveraged Lakshya studio in Gurugram and Pune for familiarization trips for select journalists

  • Increase in application for jobs at Lakshya across roles
  • Established Lakshya as an Industry leader in its space
  • The increased visibility in credible media led to Lakshya receiving business queries from across the globe

    “Cumulus PR not only works for you but it really WORKS FOR YOU. Their concept ideation & execution has always been classy & they have a gifted sense of creativity. The agency really involves itself to understand & then deliver on the Business needs.”

    Anuraag Trehan COO, Swensen’s India

    “Cumulus has been our PR partner since our inception in India and have been instrumental in helping Costa build a strong & vibrant brand in the country. Their passion & involvement has helped create strong PR platforms around Laughter, Books & Music resonating with the interest and needs of our customers.”

    Santhosh Unni CEO, Costa Coffee India

    “As Lakshya’s PR partner Cumulus has developed an understanding of the balance that needs to be struck between our business needs and the constraints on sharing with the media. The commitment and involvement of the Cumulus team is commendable and will go a long way in helping us create visibility in this nascent industry.”

    Manvendra Shukul Lakshya

    “Managing our communication objectives for promoting Hong Kong as a facilitator for international trade and investments and highlighting HKTDC’s trade fairs and services, Cumulus has played a commendable role through various media activations in India.”

    Rajesh Bhagat Consultant, South Asia, HKTDC (Hong Kong Trade Development Council)