WHAT?

• Raise and sustain brand visibility among all relevant target audiences with special emphasis on consumer centric PR outreach.
• Highlight the initiative to offer employment to differently abled aspirants

HOW?

• Introduced Lemon Tree as a budget friendly and innovative hotel to media across the hospitality beat
• Successfully organized press events and interactions with the spokesperson with leading financials and dailies to highlight the business proposition
• Curated familiarization trips for media in Tarudhan Valley, Ahmedabad, Hyderabad, Jaipur, et al.
• Constantly supported promotions being held by the hotel across its properties

RESULT

• Established Lemon Tree Hotel as an industry leader in its own special genre
• Promotions/offers/ deals were widely talked resulting in higher footfall across properties that eventually became top choices for business travelers