THE CLIENT

Mahesh Bhupati Tennis Academy

THE BRIEF

To create visibility that highlights and connects Mahesh Bhupathi Tennis Academies’ partnership with HCL for an inter-school tennis tournament.

WHAT WE DID?

We brought MBTA’s association with Rafa Nadal Academy to the fore. We leveraged the star player’s popularity and credibility to inspire confidence in MBTA among aspiring tennis players and their families.We also created visibility for the first ever ball boys and ball girls hunt in Delhi NCR and MBTA’s tie-up with schools in non-metros.

THE RESULTS

The MBTA-HCL inter-school tennis tournament saw participation from schools from all over the country. MBTA was established as a top-notch tennis training academy with strong associations with elite brands around the world. YEAR 2016