THE CLIENT
Mahesh Bhupati Tennis Academy
THE BRIEF
To create visibility that highlights and connects Mahesh Bhupathi Tennis Academies’ partnership with HCL for an inter-school tennis tournament.
WHAT WE DID?
We brought MBTA’s association with Rafa Nadal Academy to the fore. We leveraged the star player’s popularity and credibility to inspire confidence in MBTA among aspiring tennis players and their families.We also created visibility for the first ever ball boys and ball girls hunt in Delhi NCR and MBTA’s tie-up with schools in non-metros.
THE RESULTS
The MBTA-HCL inter-school tennis tournament saw participation from schools from all over the country. MBTA was established as a top-notch tennis training academy with strong associations with elite brands around the world.
YEAR
2016