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S Chand and Group


  • Establish S Chand as a leader in the education content marketing with its digital offerings Learnflix and Mylestone
  • Position its digital offerings as top-quality creations
  • Differentiate from ccompetitors basis quality, flexibility and extreme affordability
  • Leverage Senior management to create industry thought leadership
  • HOW?

  • Created awareness amongst national media representatives so they help lead the chatter
  • Highlighted features of Learnflix and Mylestone via media reportage
  • Constant sharing of quotes/reactions by spokesperson around the trending topics in the Ed- tech sector ensured high visibility

  • Positioned Learnflix as a best-in-class product at an accessible price
  • Created awareness and visibility for Learnflix and Mylestone in order to build strong credential among target groups

    “Cumulus PR not only works for you but it really WORKS FOR YOU. Their concept ideation & execution has always been classy & they have a gifted sense of creativity. The agency really involves itself to understand & then deliver on the Business needs.”

    Anuraag Trehan COO, Swensen’s India

    “Cumulus has been our PR partner since our inception in India and have been instrumental in helping Costa build a strong & vibrant brand in the country. Their passion & involvement has helped create strong PR platforms around Laughter, Books & Music resonating with the interest and needs of our customers.”

    Santhosh Unni CEO, Costa Coffee India

    “As Lakshya’s PR partner Cumulus has developed an understanding of the balance that needs to be struck between our business needs and the constraints on sharing with the media. The commitment and involvement of the Cumulus team is commendable and will go a long way in helping us create visibility in this nascent industry.”

    Manvendra Shukul Lakshya

    “Managing our communication objectives for promoting Hong Kong as a facilitator for international trade and investments and highlighting HKTDC’s trade fairs and services, Cumulus has played a commendable role through various media activations in India.”

    Rajesh Bhagat Consultant, South Asia, HKTDC (Hong Kong Trade Development Council)