AN AWARD-WINNING AGENCY
Cumulus is an independent multi-disciplinary communications firm offering solutions to a client list comprising top Indian conglomerates and MNCs. With a proficiency in strategic public relations and corporate reputation management, Cumulus enjoys the unique distinction of being the debut agency for many clients and maintaining an industry beating client-agency relationship average.
Founded in 2000, Cumulus has a strong network that helps reach the length and breadth of the country. Outside India, we have partners in Bangladesh, Nepal, and Sri Lanka. With over 40-years of combined experience in brand communications, we have consistently maintained an industry-beating relationship average with our clients.
Running the Show
Sumita Kumar Kaul
/ Founding Partner
With over 22 years of active practice in PR, Public Affairs and Advocacy across various sectors, Sumita has a long and successful track record in the PR communications space, advising leading global and domestic brands.
Sumita pioneered PR for the education sector in India and almost single-handedly redefined the PR practice for over 35 education brands across sectoral practices in India and globally that include Educomp, Macmillan, Macquarie, S Chand Group and leading universities of UK, Australia, US and Canada.
Extensive experience gained in hospitality and F&B sectors handling brands like Costa Coffee (from the day of their launch in India), Lemon Tree Hotels; and with particular acumen for public affairs, she has offered critical expertise in advocacy and issue management to a number to International and Indian corporates like Glencore and JUUL among others.
Playing guardian-angel to nascent brands in Indian markets and an industry-beating record of retaining clients, Sumita has fostered a culture of deep and intrinsic client-affirming relationships when she established Cumulus PR in 2012 as a full-service agency.
Playing guardian-angel to nascent brands in Indian markets and an industry-beating record of retaining clients, Sumita has fostered a culture of deep and intrinsic client-affirming relationships when she established Cumulus PR in 2012 as a full-service agency. Sumita has led Cumulus PR to having the largest client base in the education sector across India and India-centric global educational institutions. Today, under her leadership, Cumulus PR has grown to offer the full gamut of strategy, media relations and communication planning to a host of multi sector businesses.
Under Sumita’s leadership, Cumulus became the most awarded agency in 2019-20, winning a spate of awards including Cannes Gold Lion in Sustainable Development Goal/Quality Education category (the only Indian PR agency to win a Gold Lion that year) as also a Bronze Lion for its work on The Open Door Project in collaboration with FCB Ulka. It also went on to win at Spikes Asia 2019, LEA 2019 and Cleo Awards 2019 for this work. In 2020, Cumulus won the ET Brand Equity’s Kaleido Award 2020 Silver for Best CSR campaign for Dutch Nutrition major DSM.
Sumita is passionate about social causes especially those related to women empowerment and takes time out to help and support many such initiatives to gain visibility and attention in her private capacity. She is also on the advisory board of a non-profit society working in the healthcare space.
Sumita has led Cumulus PR to having the largest client base in the education sector across India and India-centric global educational institutions. Today, under her leadership, Cumulus PR has grown to offer the full gamut of strategy, media relations and communication planning to a host of multi sector businesses.Under Sumita’s leadership, Cumulus became the most awarded agency in 2019-20, winning a spate of awards including Cannes Gold Lion in Sustainable Development Goal/Quality Education category (the only Indian PR agency to win a Gold Lion that year) as also a Bronze Lion for its work on The Open Door Project in collaboration with FCB Ulka. It also went on to win at Spikes Asia 2019, LEA 2019 and Cleo Awards 2019 for this work. In 2020, Cumulus won the ET Brand Equity’s Kaleido Award 2020 Silver for Best CSR campaign for Dutch Nutrition major DSM.
Sumita is passionate about social causes especially those related to women empowerment and takes time out to help and support many such initiatives to gain visibility and attention in her private capacity. She is also on the advisory board of a non-profit society working in the healthcare space.
Reena Sharma
/ CEO
OUR TEAM
AWARDS & RECOGNITIONs
In FY 2019-20, Cumulus became the most awarded PR agency in India with a slew of domestic and global awards, which include:
