From high voltage launches to impactful events, we design and implement ideas that extend the brand mileage by leaps and bounds.
Cumulus works very closely with clients, literally embedding its accounts person in the company – thought and ethos. We develop story ideas, scout media opportunities, fashion their media strategy, execute and distribute across advised mediums. We create a 360-degree environment for our client’s business in media and develop original ideas for customer engagement that provide pegs for PR leverage. For Costa Coffee, for e.g., we developed and implemented the hugely successful Laughaccino series of stand-up comedy within Costa outlets, the first such initiative by any brand in India. We also created a music property called Rhythm & Brew for them to capture new customers and build a new media perspective for their brand. From high voltage launches to impactful events, we design and implement ideas that extend the brand mileage by leaps and bounds.
After thoroughly researching your unique business context, we counsel you in developing a strategy that best meets your business objectives while getting a cohesive message across to your various stakeholders—customers, employees, shareholders, and the community at large.
Who you are and what you stand for are critical aspects of your existence. We help you create an identity and positioning that sets you up for long-term business success while also shielding you from the vagaries of the business and media cycles.
Being a corporate citizen comes with its own set of challenges, and one of the biggest challenges is to effectively engage with decision-makers, policymakers, and the public. We help you craft an outreach and communication strategy that amplifies your voice, clarifies your values, and persuades your interlocutors, leading to developments that serve society and your stakeholders equally.
Advocacy: The ABC of it.
Cumulus has a strong legacy in advocacy support in PR and public affairs media management. Among others, Cumulus has worked on accounts that include major multinational E-Commerce giant; a global commodity trading company; an international toy manufacturer setting up business in India; a US based ENDS company looking for entry into India; NBFC corporates and several businesses and trade associations that represent various industry sectors. Cumulus also supports public affairs campaign by expert groups at various levels – print & electronic media, online outreach and direct influencer and peer-to-peer outreach.
An organization is an integral part of the community in which it operates. Corporate Social Responsibility (CSR) is a great way to give back to the people who give so much to the organization. We create a detailed picture of why and how you should deliver on your CSR goals. We help integrate CSR into your value system, your product story, your human-relations ethos, and ultimately, your public image.
Social Sector Specialization: From strategic to last-mile activation
Cumulus has wide experience of working with NGOs, Foundations as well as supporting CSR initiatives of corporates. From helping ideate programs to creating best-fit media outreach plans to last mile activation, Cumulus has successfully executed many effective campaigns for diverse set of clients that include Costa Coffee, Lemon Tree Hotels, Druk Foundation, Live to Love Foundation, Educomp Foundation, 1 Million for 1 Billion, The Millennium Schools and Breakthrough among others.
At a time when digital mediums are ubiquitous as well as crowded, what helps a brand stand out is impactful storytelling. Anyone can tell a story, but only a great story weaves the organization’s value proposition with that of its customers in a way that invokes a sense of belonging. We can do that for you. Our storytellers use advanced techniques and strategies to get into the soul of your customer relationship, so that your brand not only stands out but also wins your audience over to your side.
Audiences are becoming increasingly savvy. Convincing them means finding the optimum balance between earned and paid media. We are experts at fine-tuning the messaging strategic mix to not only reach the audience but also create long-term favourable engagement.
Crisis management: Evasive and Defensive
Should you need it, we offer you specialist advisory services in different sectors from our panel of experts in times of crisis. We also offer specialized strategies to avoid and counter such situations in advance. We exclusively handle crisis management for a leading global fast-food brand in India.
Awards and citations:
Cumulus work for a powerful educational initiative, The Open-Door Project in collaboration with FCB Ulka, won the Cannes Gold Lion (Sustainable Development Goal – Quality Education category) and a Bronze Lion (Brand Activation category) at Cannes International Festival 2019 (the biggest creative platform globally). Cumulus then went on to bag awards in multiple categories at SPIKES ASIA 2019, CLIO Awards 2019 and London International Awards (LIA) 2019 as well. The winning streak continues in 2020 with Cumulus bagging a Silver at ET Brand Equity’s Kaleido Awards 2020 last month for its exceptional PR campaign for a CSR initiative of global nutrition major DSM.