Cumulus works very closely with clients, literally embedding its accounts person in the company – thought and ethos. We develop story ideas, scout media opportunities, fashion their media strategy, execute and distribute across advised mediums. We create a 360-degree environment for our client’s business in media and develop original ideas for customer engagement that provide pegs for PR leverage. For Costa Coffee, for e.g., we developed and implemented the hugely successful Laughaccino series of stand-up comedy within Costa outlets, the first such initiative by any brand in India. We also created a music property called Rhythm & Brew for them to capture new customers and build a new media perspective for their brand. From high voltage launches to impactful events, we design and implement ideas that extend the brand mileage by leaps and bounds.

Being a corporate citizen comes with its own set of challenges, and one of the biggest challenges is to effectively engage with decision-makers, policymakers, and the public. We help you craft an outreach and communication strategy that amplifies your voice, clarifies your values, and persuades your interlocutors, leading to developments that serve society and your stakeholders equally.

An organization is an integral part of the community in which it operates. Corporate Social Responsibility (CSR) is a great way to give back to the people who give so much to the organization. We create a detailed picture of why and how you should deliver on your CSR goals. We help integrate CSR into your value system, your product story, your human-relations ethos, and ultimately, your public image.

At a time when digital mediums are ubiquitous as well as crowded, what helps a brand stand out is impactful storytelling. Anyone can tell a story, but only a great story weaves the organization’s value proposition with that of its customers in a way that invokes a sense of belonging. We can do that for you. Our storytellers use advanced techniques and strategies to get into the soul of your customer relationship, so that your brand not only stands out but also wins your audience over to your side.

Audiences are becoming increasingly savvy. Convincing them means finding the optimum balance between earned and paid media. We are experts at fine-tuning the messaging strategic mix to not only reach the audience but also create long-term favourable engagement.