Mahesh Bhupathi Tennis Academies
New aproach
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THE BRIEF
To create visibility for Mahesh Bhupathi Tennis Academies and its pioneering work in promoting tennis and nurturing talent among young children.
WHAT WE DID?
We highlighted various initiatives undertaken by MBTA in its quest to promote tennis . We curated stories around how India had immense talent and how there was scope for that talent to shine at global level with right kind of nurturing and opportunities. MBTA was positioned as the one best placed to taken Indian tennis talent to those heights. We brought MBTA’s association with Rafael Nadal Academy to the fore. We leveraged the star player’s popularity and credibility to inspire confidence in MBTA among aspiring tennis players and their families. We also created visibility for the first ever ball boys and ball girls hunt in Delhi NCR, MBTA-HCL inter-school tennis tournament and MBTA’s tie-up with schools in non-metros.
THE RESULTS
MBTA and its leadership were frequently highlighted in media. Conversations around the need to promote and nurture tennis talent among young children gained currency. MBTA’s various initiatives to promote tennis talent at grassroots level across the country received a lot of attention. The MBTA-HCL inter-school tennis tournament saw strong participation from schools. MBTA was established as a top-notch tennis training academy with strong associations with elite brands around the world.
YEAR
2016
Date
October 21, 2021
