Lemon Tree Hotels
New aproach
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THE BRIEF
To introduce Lemon Tree Hotels to consumers and the hospitality industry as a fresh, away from the mundane, budget-friendly, and innovative hotel chain.
WHAT WE DID?
The brand’s proposition was fresh, effervescent, and clutter-breaking therefore, it needed a bespoke approach. We created opportunities that focused on proving Lemon Tree’s creativity and innovation via its choice of locations, properties, food, experiences, being an equal opportunity employer, and deep understanding of the customer.
THE RESULTS
We successfully established Lemon Tree Hotels as a hospitality leader that curated and created its own special genre. The campaign led to increased footfalls across properties, making the hotel the top choice for business travellers.
YEAR
2012 onwards
Date
October 21, 2021
