Nestlé
New aproach
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THE BRIEF
To create a campaign that highlights NesPlus Crunchy Flakes as a new, healthy, and energy-filled combination with the added benefit of corn and oats.
WHAT WE DID?
We developed a campaign that emphasized how a family is stronger when its different members are together.We connected this idea to the strength-giving quality of the corn and oats combination in NesPlus Crunchy Flakes. We also created an influencer campaign that resonated with the average family. Heart-warming and inspiring pictures brought to life the idea of a strong family.The purpose-built hashtag #stronger2gether further reinforced the product perfectly.
THE RESULTS
The hashtag #stronger2gether saw over 200,000 views with a 5% engagement rate. Celebrity influencers like Mandira Bedi, Barkha Sengupta and Chhavi Hussain pulled in audiences and helped inform them about NesPlus Crunchy Flakes being a new nutritious breakfast cereal.
YEAR
2020
Date
September 24, 2021