S Chand Group
New aproach
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THE BRIEF
Preserving and reinforcing corporate visibility for S Chand Group in to a contemporary player. Establishing S Chand Group, one of the oldest and largest school textbook publishers in to a digital education player with cutting edge solutions.
WHAT WE DID?
Since the product launch coincided with COVID-19 induced lockdown, we crafted a strategy to quickly leverage the need for a product like Learnflix to aid students in times of e-schooling. We created a strong narrative building around the quality, flexibility, and affordability of the products.
THE RESULTS
We continue to create conversations that highlight the group and its two best in class digital learning platforms with significant share of voice in the EduTech space. Learnflix gained recognition as a best-in-class product at an accessible price among a plethora of learning applications. Leadership views started appearing in important stories around innovation/learning challenges in COVID-19 times/education budget views/industry innovation etc.
YEAR
2020
Date
October 21, 2021