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40+ YEARS OF
COMBINED EXPERIENCE

OUR APPROACH

Our unique collaborative approach is based on living and breathing the business goals, challenges, and priorities of our clients. As your communications partners, we are equally committed to seeing tangible gains coming out of your communications investments. Our successful, methodical approach is the reason why we have so many longstanding client relationships.

Our strengths

Our strength is our ability to remove guesswork from execution. We use research, data, and insights to reinforce our solutions. But we also supplement data with conversations and reflections with our clients, advisers, and specialists. Our communication services are platform-agnostic and committed to measurable impact.

Our culture

Does creativity have any defined limits? We think not! Ours is a culture of boundless creativity. At Cumulus, we encourage free-form, vibrant thinking unrestrained by specialisation. All ideas are welcome — what matters is the passion for ideation and an attitude towards problem-solving.

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01
Strategy &
Counsel
02
Advocacy & Government Affairs
03
CSR & Purpose
04
Digital Marketing & Content
05
Media
(Earned, Paid)

“The Open Door Project was a simple yet powerful idea that needed to resonate with not just the education community, but the wider audiences as well. Cumulus gave it the communication wings it deserved. It became the most awarded campaign and won global awards by the dozen is a testament to joint efforts of all involved in the process.”

Rita Kaul Director, The Millennium Schools

“Our Nesplus Crunchy Flakes breakfast cereal launch got off to a great start with Cumulus team creating a powerful narrative for an influencer campaign that connected with our audiences in pandemic times. Kudos to the team for delivering the impact that we expected.”

Aparna Chopra Business executive office, Nestle Breakfast Cereals, India

“Being a start-up in digital heritage preservation space, we needed a communication partner that understood the unique opportunities and challenges before us and help us not just highlight Vizara’s pioneering work but also the strategic role it is set to play in a country with an ancient civilizational past like India.”

Dr. Anupama Malik Vizara Technologies

“Cumulus has been a partner since inception and helped us carve a distinct image in the minds of our audience in the fast-evolving digital learning space. They helped us effectively communicate in the pandemic times when learning apps saw massive adoption.”

Divya Lal CEO, Fliplearn

“Cumulus team has been a strategic advisor to us, and we value their contribution towards our brand building efforts, especially in the group’s digital transformation journey”

Vinay Sharma CEO & Director, Convergia

“Cumulus PR not only works for you but it really WORKS FOR YOU. Their concept ideation & execution has always been classy & they have a gifted sense of creativity. The agency really involves itself to understand & then deliver on the Business needs.”

Anuraag Trehan COO, Swensen’s India

“Cumulus has been our PR partner since our inception in India and have been instrumental in helping Costa build a strong & vibrant brand in the country. Their passion & involvement has helped create strong PR platforms around Laughter, Books & Music resonating with the interest and needs of our customers.”

Santhosh Unni CEO, Costa Coffee India

“As Lakshya’s PR partner Cumulus has developed an understanding of the balance that needs to be struck between our business needs and the constraints on sharing with the media. The commitment and involvement of the Cumulus team is commendable and will go a long way in helping us create visibility in this nascent industry.”

Manvendra Shukul Lakshya

“Managing our communication objectives for promoting Hong Kong as a facilitator for international trade and investments and highlighting HKTDC’s trade fairs and services, Cumulus has played a commendable role through various media activations in India.”

Rajesh Bhagat Consultant, South Asia, HKTDC (Hong Kong Trade Development Council)